The Best Goals Are Focused

Before we dive into setting goals for 2022, I feel that it's important to address why most people fail at goal setting. One of the BIG reasons people fail is lack of focus. Confucius said it best:

He who chases two rabbits, catches none.

Most people are not focused on one opportunity or objective. They focus on multiple opportunities and, as a result, end up burning themselves out completely, accomplishing nothing, only to repeat the same cycle the following year, all the while wondering what the heck happened.

To avoid this cycle, I would recommend focusing on just ONE opportunity. For real estate investing, an example of this could be one primary exit strategy: wholesaling, rehabbing/flipping, rentals, AirBNB's, etc. Most people want to do it all and either create a business that they can't stand or burn themselves out completely.

S.M.A.R.T. Goal Setting For Real Estate Investors

Next, goals should be focused on and pass the S.M.A.R.T. test. Ask yourself, "Is the goal specific?", "Is the goal measurable?", "Is the goal achievable?", "Is the goal realistic (entrepreneurs struggle with this one)," and "Is the goal timely?"

Here's an example of a S.M.A.R.T. goal for new real estate investors:

"By the end of the first quarter (March 31st), I will have three houses under contract." This goal passes the test because it's specific, and you can measure it. You would do this by how many calls you make to motivated sellers. Once you identify how many calls it takes to get a contract, you can reverse engineer or "back into" the desired end goal.

Is this goal attainable? It is if you have a clear plan in place to reach it and you are not lacking any tools for the journey. Do you know where you are going to pull the list? Do you know where you will get the phone numbers? Do you have a call script? Have you set aside a block of time each day at the same time to be able to attack this goal? That is how far you need to drill down when setting out to accomplish something. Keep in mind, that you are investing a non-renewable source (your time) which is incredibly valuable, so make sure to take the goal seriously.

Is the goal attainable? Knowing the above, is this possible with your level of experience? Is this goal realistic in your set time frame, and does it have a deadline? All these things are necessary to reach the end goals that you desire.

Consistency Is Fertilizer For Success

Once you have identified your focus and have confirmed that your goal passes the S.M.A.R.T. test, the next step is to identify the steps each day that will take you closer to the goal, and then it's time to go to work!

Consistency is the magic that brings everything together. Nothing great has or will ever be achieved without consistency. When I look back on all of the times I set out to accomplish a goal and missed the mark, it was because I wasn't consistent! You need to approach your goals as something to attack every single day.

I use the word attack because every day, believe it or not, you are at war with yourself. Your natural tendency will want to put off the goal because our minds are naturally wired to avoid pain and move towards pleasure.

In Summary

So, in summary, stay focused, set meaningful goals that pass the S.M.A.R.T test, and be consistent! It can be hard to start something and expose yourself to rejection, but it is also hard to give up and live a life of regret. Every day we get a new opportunity to choose our hard, so choose wisely. There will be days you won't feel like it, but those are the days that are most important to get up, get out and fight. Fight for your future, fight for your family, fight for your dreams. Commit yourself never to give up, and you will be surprised what you will accomplish.

To Your Success,

- Chris Logan

P.S. By the way, if you are looking for an easier way to bring in motivated sellers, sidestep the competition, lower your marketing costs and close more deals, then you'll want to check out our latest FREE Webclass. I think you are going to love it.

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